So of course, like many others, my New Year's resolution is to actually post to this thing! It seemed wise to start off 2008 with a tip o' the hat to the fellows who helped me get excited about marketing using blogs and social networking. James Burgin and Jon Ward were speakers at a marketing seminar I attended in LA. Their presentation was fantastic and for anyone interested in selling anything at all in any forum I highly recommend checking out their site: The Social Branding Center.
Taken from their blog here is their Social Branding Manifesto:
Old-school branding is based on seduction.
Social branding is based on conversation.
Old-school branding sits and waits for the crowds to come.
Social branding steps out and engages with individuals and communities.
Old-school branding avoids offending anyone.
Social branding is assertive, opinionated, and disruptive.
Old-school branding keeps repeating the same message.
Social branding keeps adapting to a changing world.
Old-school branding is driven by appearances.
Social branding is driven by ideas.
Old-school branding needs no social conscience.
Social branding must have a social conscience.
Old-school branding feels like work.
Social branding feels like fun.
No comments:
Post a Comment